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Is There Such a Thing as LinkedIn Influencer Marketing?

Instagram and YouTube are two of the first channels that come to mind when we think of influencer marketing. Is there a reason LinkedIn doesn’t make the top five influencer marketing channels list?     The platform, which was designed for business professionals, has long been used solely as an employee recruitment tool. LinkedIn is …

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Influencer Marketing

The influencer marketing industry is poised for explosive growth, building on recent gains. We examine the influencer trends for 2022. According to recent studies, in 2022, 72.5 per cent of US marketers in companies with 100 or more employees will use influencer marketing. These figures are up from 70% in 2021. Meanwhile, eMarketer predicts that …

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Using community-based media to market your small business

The conversation on marketing your business these days is generally centred around digital first! And that’s not bad advice. It’s just that it is the first advice that comes to mind. Social media and online marketing have provided a cost-effective and easily measured method of marketing your startup business. But businesses often forget that their …

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The Innovation of Innovation

Innovation ɪnəˈveɪʃ(ə)n/nounnoun: innovation the action or process of innovating.”innovation is crucial to the continuing success of any organization”synonyms:change, alteration, revolution, upheaval, transformation, metamorphosis, reorganization, restructuring, rearrangement, recasting, remodelling, renovation, restyling, variation; More a new method, idea, product, etc.plural noun: innovations “technological innovations designed to save energy” Dictionary.com   It’s a word that dominates every conversation, …

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What does Time Magazine have in common with Salesforce?

The CEO Marc Benioff, that’s what. Benioff has spent $190 million dollars in acquiring one of the world’s most respected publications. Is this a surprise? No. It is becoming a common business trend for tech giants to buy news or media outlets.     The platform economy is continually re-inventing and repositioning itself. Benioff is …

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