Instagram and YouTube are two of the first channels that come to mind when we think of influencer marketing. Is there a reason LinkedIn doesn’t make the top five influencer marketing channels list? The platform, which was designed for business professionals, has long been used solely as an employee recruitment tool. LinkedIn is …
Is There Such a Thing as LinkedIn Influencer Marketing? Read More »
Before March 2022, all you needed to obtain a new cell phone number or do a Sim swap was an identification document and a proof of address. However, after ICASA’s proposal to link sim cards with biometrics, more private information could be required. In March, the Independent Communications Authority of South Africa (ICASA) announced draft …
The influencer marketing industry is poised for explosive growth, building on recent gains. We examine the influencer trends for 2022. According to recent studies, in 2022, 72.5 per cent of US marketers in companies with 100 or more employees will use influencer marketing. These figures are up from 70% in 2021. Meanwhile, eMarketer predicts that …
After much speculation, Elon Musk reaches a deal to buy out Twitter for $44 billion. The announcement raised the eyebrows of millions of people, wondering what plans the billionaire had for the social network. Let us move back to the beginning of April to understand the revolutionary business deal. Elon Musk, a prolific Twitter user …
Is becoming an online influencer part of your social media strategy? No? It should, after all. You can broaden your influence across your social media platforms by following these ten simple steps. Raise the bar on your social media strategy. With the rise of ad blockers, it’s more important than ever to become an effective …
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The conversation on marketing your business these days is generally centred around digital first! And that’s not bad advice. It’s just that it is the first advice that comes to mind. Social media and online marketing have provided a cost-effective and easily measured method of marketing your startup business. But businesses often forget that their …
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Innovation ɪnəˈveɪʃ(ə)n/nounnoun: innovation the action or process of innovating.”innovation is crucial to the continuing success of any organization”synonyms:change, alteration, revolution, upheaval, transformation, metamorphosis, reorganization, restructuring, rearrangement, recasting, remodelling, renovation, restyling, variation; More a new method, idea, product, etc.plural noun: innovations “technological innovations designed to save energy” Dictionary.com It’s a word that dominates every conversation, …
“Imperio!” Pretty sure the Nike teams have the Elder Wand at their marketing disposal. The Nike spell has been cast with unrelenting force over the globe, now subject to the unforgivable Imperius Curse, causing unyielding focus on the brand. Let’s start with Colin Kaepernick. Having made social media headlines for kneeling while the American anthem …
The CEO Marc Benioff, that’s what. Benioff has spent $190 million dollars in acquiring one of the world’s most respected publications. Is this a surprise? No. It is becoming a common business trend for tech giants to buy news or media outlets. The platform economy is continually re-inventing and repositioning itself. Benioff is …
What does Time Magazine have in common with Salesforce? Read More »
Twitter is bringing back the chronological timeline. The short-form social giant announced earlier today that it’s putting some of the power back into the hands of the user. In a series of tweets starting with this one, …
