How They’ve Changed Social Media Marketing The social media craze known as TikTok is continuing to spread around the world. It began as just another Gen Z fad, but it has swiftly become one of the most popular social networking platforms among users across all age groups. In fact, TikTok eclipsed other web juggernauts …
Customer experience is essential for the success of any modern business. And there are numerous ways to improve it without bombarding the customer with irrelevant advertisements. The goal of modern marketers is to educate, entertain, or inform their audiences by utilizing the most recent technology and trends. Marketing departments can no longer rely on a …
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Instagram and YouTube are two of the first channels that come to mind when we think of influencer marketing. Is there a reason LinkedIn doesn’t make the top five influencer marketing channels list? The platform, which was designed for business professionals, has long been used solely as an employee recruitment tool. LinkedIn is …
Is There Such a Thing as LinkedIn Influencer Marketing? Read More »
Before March 2022, all you needed to obtain a new cell phone number or do a Sim swap was an identification document and a proof of address. However, after ICASA’s proposal to link sim cards with biometrics, more private information could be required. In March, the Independent Communications Authority of South Africa (ICASA) announced draft …
The influencer marketing industry is poised for explosive growth, building on recent gains. We examine the influencer trends for 2022. According to recent studies, in 2022, 72.5 per cent of US marketers in companies with 100 or more employees will use influencer marketing. These figures are up from 70% in 2021. Meanwhile, eMarketer predicts that …
After much speculation, Elon Musk reaches a deal to buy out Twitter for $44 billion. The announcement raised the eyebrows of millions of people, wondering what plans the billionaire had for the social network. Let us move back to the beginning of April to understand the revolutionary business deal. Elon Musk, a prolific Twitter user …
Is becoming an online influencer part of your social media strategy? No? It should, after all. You can broaden your influence across your social media platforms by following these ten simple steps. Raise the bar on your social media strategy. With the rise of ad blockers, it’s more important than ever to become an effective …
A 10-step guide to becoming a social media influencer Read More »
The conversation on marketing your business these days is generally centred around digital first! And that’s not bad advice. It’s just that it is the first advice that comes to mind. Social media and online marketing have provided a cost-effective and easily measured method of marketing your startup business. But businesses often forget that their …
Using community-based media to market your small business Read More »
Innovation ɪnəˈveɪʃ(ə)n/nounnoun: innovation the action or process of innovating.”innovation is crucial to the continuing success of any organization”synonyms:change, alteration, revolution, upheaval, transformation, metamorphosis, reorganization, restructuring, rearrangement, recasting, remodelling, renovation, restyling, variation; More a new method, idea, product, etc.plural noun: innovations “technological innovations designed to save energy” Dictionary.com It’s a word that dominates every conversation, …
“Imperio!” Pretty sure the Nike teams have the Elder Wand at their marketing disposal. The Nike spell has been cast with unrelenting force over the globe, now subject to the unforgivable Imperius Curse, causing unyielding focus on the brand. Let’s start with Colin Kaepernick. Having made social media headlines for kneeling while the American anthem …
