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digital marketing growth

9 Types of Digital Marketing to Boost Business Growth

Customer experience is essential for the success of any modern business. And there are numerous ways to improve it without bombarding the customer with irrelevant advertisements.

The goal of modern marketers is to educate, entertain, or inform their audiences by utilizing the most recent technology and trends. Marketing departments can no longer rely on a single online channel. They must employ various types of digital marketing, which necessitate the use of skilled professionals in each sub-department.

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Here are nine different types of digital marketing that you should be aware of.

 

1) Marketing via Social Media

Businesses use social media marketing to promote their products or services by using images, stories, infographics, and short videos, among other elements.

Among the most popular social media platforms are Meta (formerly Facebook), Instagram, LinkedIn, Twitter, and TikTok. Organic or sponsored ads allow brands to create relevant marketing communication.

Why Should You Opt for Social Media Marketing?

Statista predicts that there will be 4.41 billion social media users worldwide by 2025. Facebook has over 10 million advertisers (Statista).
Because you can communicate directly with your followers, your brand becomes more human and personal to them. This is a good way to increase brand awareness and credibility.

social media marketing

 

2) SEO

SEO, or search engine optimization, is critical for increasing organic traffic to your website. SEO is made up of many different components. They include on-page and off-page SEO based on Google guidelines and more.

Why Should You Use SEO?

SEO aids in the improvement of search engine visibility. That is, anyone looking for a specific product or service will turn to Google or other search engines.

Search engines now produce thousands of results. However, for 75% of users, the first page of search engine results is adequate. They barely make it to page two.

Effective SEO efforts for businesses can bring their web pages to the top ten results on Google. That is, when those businesses conduct effective keyword research and incorporate it into blog posts or videos, they will have higher click-through rates. Refer to the SEO checklist for more information. It is best to enrol in top SEO courses to gain practical knowledge on the subject.

3) Search Engine Marketing
Another method of driving traffic through paid means is search engine marketing (SEM) or paid advertising.

This type of digital marketing aids in the acquisition of customers online and the rapid increase of conversions. Paid advertisements are used by both new and established businesses. Takealot, Trivago, Mr D, and others are some of the best examples.

Why Should You Opt for Search Engine Marketing?

  • You get $2 back for every $1 you spend on Google Ads. This means that the ROI is 200 percent.
  • According to Techjury, 65 percent of customers click on paid advertisements.
  • According to Quick Sprout, PPC efforts generate twice as many clicks as SEO efforts.
  • Paid ads give businesses more control than SEO. That is, businesses can exert control over their marketing campaigns while meeting short-term objectives. SEO, on the other hand, is a long-term strategy that takes months to achieve the desired results.
 
SEO

 

4) Content Promotion
The goal of content marketing is always to provide value to your target audience. This kind of digital marketing is used to promote a company’s website. Marketers employ a variety of digital marketing tools and SEO strategies to create long-lasting content that engages the audience.

Why Use Content Marketing?

  • Content marketing is critical for all businesses in all industries. According to HubSpot, 82 percent of businesses use it.
  • The Content Marketing Institute reports that 70% of marketers believe that content marketing educates their target audience.
  • According to the Content Marketing Institute, 81 percent of businesses use content marketing as their primary business strategy.
 

5) Marketing Through Video
Despite the fact that it is a type of content marketing, video marketing deserves special attention.

Videos have a high impact because most users find them easier to consume than reading. After that, let us look at its advantages.

Why Should You Use Video Marketing?

  • According to Aberdeen Group, video marketing increases revenue by 49 percent faster.
  • According to Forbes, 90 percent of customers make a purchase decision after watching a product video.
  • Videos increase dwell time, which is an important factor in Google ranking. According to HubSpot, adding videos to websites has increased dwell time by 80 percent.
 
email marketing techniques

 

6) Email Promotion
It is one of the oldest forms of digital marketing. It is applicable to both small and large businesses.

Marketers must now personalize emails to customers at every touchpoint. Additionally, brands can send relevant emails to subscribers on a regular basis and convert them.

Zomato is one of the most successful brands that uses email marketing successfully. This is Zomato’s digital marketing strategy.

Why Should You Use Email Marketing?

  • According to HubSpot, 99 percent of consumers check their emails. That means that if your emails are not well targeted, they are more likely to unsubscribe from you.
  • Email marketing can tap into impulse purchases. With the right message in place, you have a better chance of increasing your conversion rate.
 

7) Affiliate Promotion
Affiliate marketing is the practice of promoting the products or services of another company in exchange for a commission when a sale occurs.

The majority of YouTube channels in various niches rely on this type of online marketing by including affiliate links in their videos. When subscribers and viewers click on that link and purchase the product, those YouTube channels are compensated.

Many freelance bloggers who follow SEO best practices will also consider affiliate marketing.

Why Should You Use Affiliate Marketing?

  • Affiliate marketing contributes 83% to increased brand awareness.
  • Affiliate marketing businesses do not require a large advertising budget. They are only required to pay affiliate marketers when a sale is made via the affiliate link.
 
Influencer Marketing

 

8) Influencer Marketing
It’s a component of social media marketing. Instead of big-name celebrities, brands use online influencers to promote their products or services. These online influencers are content creators with a large social media following.

Why Should You Use Influencer Marketing?

  • According to 89 percent of marketers, influencer marketing has a higher ROI than other marketing channels. (Mediakix)
  • This year, many businesses are increasing their influencer marketing budget. The global market for influencer marketing has grown from $13.8 billion in 2021 to $16.4 billion in 2022. (Influencer Marketing Hub)
 

9) Mobile Advertising

Mobile marketing is an essential component of any brand’s digital marketing strategy. Marketers use mobile devices such as smartphones and tablets to reach their target audience.

Why Choose Mobile Marketing

  • According to Insider Intelligence, US mobile ad spending will reach $247.68 billion by 2026.
  • The majority of online users access social media channels via their smartphones. Mobile accounts for 87 percent of Facebook’s revenue.

The types of digital marketing mentioned above are the most common today. As a growing company, you should take advantage of them and track your marketing efforts. If you are new to digital marketing, there are numerous courses available.

Google’s Fundamentals of Digital Marketing is a great place to start.

This course includes free certification and takes about 40 hours to complete.

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