A 10-step guide to becoming a social media influencer

Is becoming an online influencer part of your social media strategy? No? It should, after all. You can broaden your influence across your social media platforms by following these ten simple steps.

Raise the bar on your social media strategy. With the rise of ad blockers, it’s more important than ever to become an effective marketer.



Establish a social media niche.

To become a social media influencer, you must first figure out what you’re passionate about. Find something to focus on – a topic, a cause, a brand, etc. Your passion does not have to be something that already exists in the market. Something new or unusual will suffice.

“The beauty of the Internet is there’s a niche market for everything,” YouTuber and entrepreneur Michelle Phan says in a Forbes article. “If you can focus on it, you can build a sustainable and viable business [out] of it.”

The point is that developing a distinct identity will set you apart from other social media influencers.

Recognize who your social media audience is.


It’s critical to learn as much as you can about your target audience once you’ve established your niche. These are the people you want to follow and influence on social media.

Find out what your target audience wants to see. Ask yourself the following questions about your target audience to help you with this:

  • What kind of information do they distribute?
  • How do they find content on social media?
  • Why should they be interested in what you do?

To get a better idea of what you should offer your followers, you must first figure out what they truly require and desire.

Select a social media platform.

You need to choose the right social platforms now that you know who you’re trying to reach. Engage your audience on the social media platforms where they already spend the majority of their time.

Not every social media platform is created equal. Furthermore, not all of your content must be shared everywhere.

Concentrate your efforts on the platforms where the majority of your audience will be found, and then create content that is appropriate for those platforms. Always keep in mind that different social platforms can be used to complement one another.

Develop a social media strategy.

Everything you want to accomplish with your social media accounts should be summarized in your social media strategy. To stay focused on the task at hand, make sure you have a step-by-step plan written down.

Prepare a schedule for the posts you’ll be sharing. This will allow you to see if your posts are evenly spaced and posted at the best times for your audience. The same way that different platforms require different types of content, certain times of the day will increase post engagement.

It’s just as important to know when to share as it is to know what to share. Simply plan out when you want to publish your content on each platform and when you want to publish it.

Create new marketing content.

It’s now time to put your plan into action. You know who you want to reach and how to get in touch with them. So concentrate your efforts on producing content that your followers will want to interact with.

The type of content you can create depends on the social media platform you’re using. Instagram, for example, is primarily image and video-based, whereas LinkedIn is ideal for long-form articles. What matters is that you are inspired and stay that way.




Participate in discussions with your audience.

Mutual engagement will be greatly appreciated by your audience. This means you should respond and acknowledge them when they leave a comment or ask a question on your social media platform.

Remember that not every interaction with your brand will be positive, so be prepared for some negative feedback. Make an effort to respond quickly, courteously, and in your brand’s tone. It’s never too late to gain a new fan!



Maintain a consistent social media presence.

Based on what you post on social media, your followers will form an impression of who you are and what you stand for as a brand. It will also become a major responsibility to ensure that your content reflects the type of brand image you want to project.

This can be accomplished by:

  • Posting on a regular basis: If you started sending out content at 14:30 every day, make sure you stick to it.
  • Having on-brand content: Make sure that all of your posts are consistent with your brand’s tone, style, and theme.
  • Returning to your strategy on a regular basis: Reminding yourself of your mission will help you stay focused on your social media objectives.

Make your marketing content more visible.

When your organic posts on social media aren’t enough, you can pay to have your content ‘boosted.’ This will boost the number of people who see your posts and may even spark interest in older ones.

Working with influencers is a good idea.

This could be the quickest and most straightforward way to establish your brand as an influencer. Working with someone who is already a more successful social influencer than you can help you collaborate.

Finding these influencers can be difficult, but it’s crucial to look for people who share your brand’s values.

You’ll be able to increase the amount of genuine engagement you have with your followers if you secure a collaboration. It will also expose you to their target audience.



Examine your social media statistics.

You’ve discovered your niche, identified your target audience, and created fantastic content. But how well is it performing in reality? Checking your social media analytics is the best way to find out. This is an excellent way for you to take a step back and assess your online performance.

You’ll be able to figure out where you can improve your strategy after looking at the data. You’ll discover what’s working and what isn’t, who you’re connecting with, and whether you’re meeting your objectives.


Need help to get started in your influencer journey? Contact Naz Consulting International for a free consultation where we can help you determine the way forward and your success as a social media influencer. Contact us today by going to https://nazconsulting.co.za/contact-us/


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