Your business in today’s Apple and Salesforce deal

This was today’s announcement from the two tech global powerhouses.

Salesforces and Apple have today announced their partnership, which will see the iDevice makers help build features like Siri voice assist into the Salesforce mobile apps. These are used across the world in marketing and sales industries.

The partnership means that a salesperson can use Siri after a customer meeting to update that customer’s record with notes from the meeting.

This will be exclusive to iPhone and iPad. Other Apple-specific functions to be included are Face ID and Business Chat.

The companies will also provide resources for Salesforce developers worldwide to build their own native apps with a new Salesforce mobile SDK for iOS. And Salesforce’s free web-based learning platform Trailhead will host a new iOS App development course.


“We’re excited to work with Salesforce and that their industry-leading CRM will embrace native iOS and deliver exclusive new features on iPhone and iPad,” said Tim Cook, Apple’s CEO. “With the powerful combination of iPhone, iPad and iOS — the best hardware and software for business — together with native Salesforce apps and the new Salesforce SDK, we can deliver great customer experiences for businesses around the world.”

And Salesforce CEO Marc Benioff said:

“I don’t think I’ve met with a single customer in the world that doesn’t want me to help them do more with Tim’s products.”

The announcement comes a day before Salesforce’s annual Dreamforce conference in San Francisco which has hosted star speakers and presenters like Tony Robbins, Michelle Obama and Ashton Kutcher.

Both the redesigned app and the iOS app course are expected in early 2019.



The redesigned Salesforce Mobile App will take full advantage of native iOS features like Face ID, Siri Shortcuts, 3D Touch and more. Salesforce has also applied Apple’s Human Interface Guidelines to deliver an optimal experience for users.

Apple reports that about 20 million developers build apps with a focus on the consumer for their platform. Salesforce says it has around 5 million developers who build business applications by tapping into its back-end. Apple has been expanding into this sector through deals with IBM, Accenture and Cisco.

In a separate announcement today, Microsoft, Adobe and SAP committed to a new Open Data Initiative, designed in part to counter the growing power of Salesforce and other enterprise technology companies.

The Initiative aims to build a single data model which will make consumer data easily transferred between the platforms.


These three companies in this partnership have the footprint to challenge Salesforce’s monopoly on the CRM market, creating a new standard

The African context

These partnerships are a clear indicator of how the Silicon Valley tech giants are conglomerating to gain overall software and hardware market share. These are on key specifics that offer an ever growing platform of users in the corporate space.

As a South African/African entity, we wondered about the impact that these partnerships have on the business operations and business opportunities on the continent.

  • Will the new features be easily accessible or affordably priced for the small to medium business sector?
  • Will the new partnerships, resulting in new software output, allow for management and operation of the SME sector?
  • What are the business opportunities for developers on the continent and how do they differ from opportunities in the developed economies?
  • Are we reaching the highest and last peak for tech collaboration among the global giants? Is corporate saturation the final frontier for business growth?

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